Key User Interface Factors
• Font
• Color
• Shapes
• Length of text blocks
• Word selection
• Reading level and difficulty
• Cultural sensitivity
• Difficulty of activity
• Use of gaming principles and mechanics
• Use of behavioral economics
• Use of assessment tools
• Frequency of interaction
• Length of interaction
• Relationship of trust
• Data interoperability
• Device interoperability
Key Factors for Sustained Engagement
1. UI/UX
2. Outreach optimization
3. Intrinsic motivators
4. Functional (business) relevance
5. Activity variety
6. Personalization of activities
7. Social interaction
8. Accountability anchors
9. Effective storytelling
10. Immersive experiences
Key Parameters to Measure Engagement
Activation Rate (What % of the audience has started interacting?)
Visit Frequency (What is the average number of weekly sessions performed?
Session Length (How many minutes are spent per session?
Adherence Fidelity (How well are users performing their intended task?
Retention Rate (How long do users keep coming back?
Outcomes - How does the app change user behaviors and demonstrate improvement?
Benefits of Sustained Engagement
• Widespread awareness and education
• Habit formation
• De-stigmatization
• Optimal clinical outcomes
• Big data collection & mining
• Large-scale triaging
• Early detection & referral
• Improved and sustained behavior change
Comments