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The Best Way to "Cold" Call or Email

AI4SmallBiz

  1. Start with Double Touch: Call + Email (Increase your cadence rhythm by +1 day to prevent the prospect from tuning-out i.e 1,2,3,5,8,13,21 day cadence.)

  2. NOW is always the best time to send an email: (it doesn’t really matter when)

  3. NOW is also the best time to call: (it doesn’t really matter when)

  4. On average only 6/100 calls connect.

  5. Subject Lines: 1-4 words max.(The magic one word you should always include is your company name)

  6. If you have a referral, place it in the subject line.

  7. “Hey <first name>” is the most effective greeting.

  8. Personalize up to 20% of your email content.

  9. Keep emails short. (26-50 words.)

  10. Respond to objections with questions.

  11. Prospects want tips, ideas and best practices before they are willing to become buyers. Share useful information with them, regularly.

  12. Humility wins. (91% of top reps lead with modesty and humility.)

  13. Sales has a 0.94% Close-rate. (Less than 1% of leads generate sales.)

  14. The best salespeople initiate a daily call/email cadence before they move on to other stuff.



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